Comparison of Search Engine Marketing VS. Social Media ...

There are two ways to promote a business online one is Search engine Marketing and another one is Social Media Marketing. Both are good and effective ways to promote a business online. There is a latest strategy that is creating more and more of buzz within the online marketing field which is called "social media marketing". In this source marketer needs to take help of social media sites and there are so many social media sites available in the internet. Before this new strategy ?social media marketing? was begun in the market, an effective and initial method was used for promoting businesses online is "search engine marketing", In this method marketer used to take help of search engines to promote any business on internet.

Search Engine Marketing (SEM)

• Generally customers search in the internet for a particular product or any service in when they need of that particular product or they have internet on that particular product. Generally internet users search about any product based on a particular search phrase in the search engines, an internet marketer can easily know the purpose of the customer and this really helps in understanding and identifying the relevant keywords and according to keyword popularity internet marketers creates strategies to promote the business.
• When an internet user searches for any particular information or any product or service, search engines provide most relevant web results to the query on the top of the SERP means search engine results pages. Relevancy does matter in this way. Generally search engines show most relevant website on top of the search result pages. Most of the internet users focus on the top results which come on top search engine results page.

Social Media Marketing (SMM)

• Social media is the platform which enables the direct communication with the customers, users, and companies about the particular product or services. Social Media Marketer needs to maintain the credibility of his users in the social networking websites.?
• This is one of the best tools to know and understand the customer opinions as well as customer?s feedback, and also to keep in touch with the customers.
• In this source, it is very simple and easy to gain a negative brand image. For example, unfortunately if a person already had poor experience with any particular product or services with any particular organization, he can easily express and share his opinion, feedback with all other group members in a negative tone. This can be very harmful for any particular business.?

Summary: This article is all about the comparison between Search Engine Marketing and Social Media Marketing. There are so many differences between both strategies but you the only way to get most of from these two marketing?strategies?is to prepare your plan according to your website business, product or services.

Author Bio: - The above content and topic was provided by Annie Hintsala from Aslam&Co. If you are looking for a for accountancy firms UK Services assistance? Let's take benefit of Aslam&Co Bank Account & Merchant Services UK ?for your business and get rid of all business problems.

Source: http://infosandreviews.blogspot.com/2012/03/comparison-of-search-engine-marketing.html

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