Juhan: Nearly one in 10 SMBs outsource all marketing activity : ContentLEAD

A report from InfoTrends found that small businesses outsourcing a number of marketing activities. Just 7.4 percent of SMBs use third-parties for 100 percent of marketing, but many are looking to outsource more campaigns.

Outsourcing certain elements of a content marketing can help SMBs improve their authority within their industry without losing control of their message. According to InfoTrends, SMBs face some challenges as they strive to improve their reputations on the web without the resources of some larger companies.

Regardless of the industry or element of the marketing campaigns businesses outsource, simplicity and affordability are typically primary concerns. Outsourcing content marketing and other web marketing channels to third parties can help SMBs improve their presence and strong marketing partnerships will maintain and enhance the voice of the small business owners.

?Like enterprises, SMBs are facing a dynamically changing mix, no matter the medium of choice, SMBs want to look credible and professional as they spread the word about their businesses,? Stephanie Pieruccini, senior research analyst for InfoTrends, said in a release.

Using third-party agencies to fuel web marketing campaigns can help SMBs excel on several channels. ContentLEAD recently reported that more small businesses are investing more in online marketing in 2012 to leverage the growth of the internet.